sound familiar?
Y..ou've built the real deal. Now you need your brand to catch up.
1
Your branding looks a little different everywhere it shows up.
2
Your packaging doesn't match the care you put into what's inside.
3
Your website needs you there to explain and sell.
4
You know your work is worth it, but the visuals don't show it.
Y.ou don't need a prettier logo. Y.ou need a brand as well made as the work itself.
the transformation
From patchwork to keepsake.
Patchwork branding that feels improvised
One cohesive brand you're proud of, recognizable at a glance
Explaining your prices
A brand that makes your worth felt before anyone sees the price tag
A website that needs you to do the selling
A site that feels like stepping into your workshop, and sells while you're away
All while keeping the character, texture, and charm that make your work yours.
WHAT I OFFER
Handmade branding & websites
BRAND IDENTITY
A brand as well made as the work itself.
A thoughtful, single-concept brand built from your story: strategy, logo suite, color, type, a brand guide, and a social media launch kit.
WHAT'S INCLUDED
WEBSITE DESIGN
A website that sells while you're making.
A fully custom Wix Studio or Squarespace site with a clear sales funnel, built to feel like you and sell for you.
WHAT'S INCLUDED
how it works
In three simple steps
1
Say Hello.
Fill out a short application, then we hop on a cozy call to see if we're a fit.
2
Dream & Design
We dig into your story together, then I bring your brand (and website) to life.
3
Step Out & Get Chosen
You launch with your files, brand guide, and a plan to show it off.
recent work
Brands made by hand, for people who make things by hand.
nice to meet you
I'm Josephine Lyn
I'm a fine artist, a mom, and a designer with twelve years in the agency world. I built Phinely to be cozier, cheekier, and bolder than the agency world had room for, and to help good people doing meaningful work get noticed, chosen, and remembered.
LEARN MORE ABOUT ME
take their word for it
Happy Brands
Anna - Light Shine Candles
Josie made updating our branding a breeze. She took my ideas and knew just how to execute to give an update and cohesive portfolio of useful media for digital and print applications. We’re still using her work many, many years later. A great investment for any handmade company looking to elevate their brand!
Amanda - Harvest Wellness
Josie is phenomenal at what she does. After years admiring her design work for other businesses, I was honored to have her design the logos and branding for my new small business! She knew exactly what questions to ask to ensure she was able to bring my aesthetic preference to life while also ensuring the designs held meaning, which I am so thankful for! I am new to the business world and marketing and she was so kind and professional through this process. She worked quickly without sacrificing quality and went above and beyond to set me up for success! Josie is so talented and cares about her clients and I highly recommend her for any of your design needs.
Canaan - Canaan K Photography
Josie was so easy to work with, I had seen her work before with several folks I know who had used her for website, adverting materials, all sorts of things, and it was soooo good! I approached her about helping design my website for a new brand launch. She was responsive, professional, and had a natural eye to bring what I envisioned to life. She nailed it, and I've gotten so many compliments on my site already. Highly recommend her services, and will definitely be reach out in the future for expansion needs!
Let's create together
I so look forward to connecting about your design and helping your story come to life!